"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
A logo that reflects my love for cartoons, illustration, and analog design with pen and paper. From the rough sketch on paper to the final logo on screen.
Playful, dynamic, and authentic
- just like my brand identity.
I created this logo during the second semester of my studies. In the course “Web Design,” we had to design a website. I came up with my own fictional streetwear online shop – and that’s how the brand Real Clothes was born. Real Clothes entstanden.
I designed this logo for Annen Apotheke in Hanover. It’s one of the first logos I ever created from scratch. The owner, Eugenia Tetelbaum, wanted a tree to be included in the logo — a tree, as in a Tetelbaum, in the logo. Eugenia Tetelbaum, hat sich gewünscht, dass im Logo ein Baum zu sehen ist – Ein Baum, also ein Tetelbaum im Logo.
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